Rue Gilt Groupe will operate the site and earn a commission on every sale that is made on the platform.
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The unconventional partnership brings together a brick-and-mortar retail company and an online retailer in a play to create a new marketplace for off-price merchandise. For instance, Marshalls only recently introduced a website. TJMaxx does only a sliver of its total sales through its website. Simon and Rue Gilt Groupe plan to leverage their customer databases, which together include more than 35 million people, to market the new offering.
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